Video Plan - General information

Date:

Purpose of video:

Presenter/s:

Location/background:

Video title (thumbnail):

Description (for upload):

Link if applicable:

Key messages (Include On-screen captions and overlays)

Hook:

WIIFM:

Call-to-action:

Other:

Sharing your video

Key audience and channel/s:

Boost budget:

Boost targeting demographic criteria:

Checklist

  • Booked time in diary for co-presenters
  • Booked room if required and/or have trialled the video location before (for sound, lighting, interesting background)
  • > 1 GB storage on phone
  • Phone battery charged
  • Script prepared, read through and shared (if using)
  • Have thought about video/image overlays you may need to capture prior, or onsite, or at time of making video
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