with James Ellis, Director of Employer Brand at Universum
When most companies talk ‘data-driven’ recruiting and employer brand, they are looking backwards: did that campaign work? What was our time to fill? How many requisitions did each recruiter manage? They are looking at the past in order to … well, it’s not quite clear what.
But that’s not the only way companies can use data.
In fact, using the right data the right way can help you make smarter choices about many things:
- How to reach out to a candidate
- Which of your employer brand pillars will resonate with your target talent
- How to see where your employer brand is weakest against the competition
We invited Universum Communication’s own employer brand nerd James Ellis to share with us how he uses data to build a stronger, more impactful employer brand, leveraging findings from the world’s largest talent survey.