Explanation and strategy

Video job ads allow your business to bring more life to your standard job posting. In video you can show the environment, the people and the culture, whilst speaking about the opportunity.

  • With ⅓ of the global population utilising YouTube, why are you not creating content to drive people to join your business? 
  • Video job ads will add value to your diversity of hire, create a more human connection with your future employees, reach a greater number of candidates and drive the right candidates to your business.

Further reading:
How to Convince Your Hiring Manager to Star in Your Next Video Job Ad
12 Video Stats Every Recruiter Should Know

Example scripts 

One person video job ad

Hi there, I'm [INSERT NAME] with [INSERT COMPANY]. 

We're currently looking for registered [PROFESSION] to work across multiple regions in the south including [INSERT LOCATION] and [INSERT LOCATION].

As a qualified [PROFESSION] with [CLIENT] you don't need to worry about compensation as you'll be paid per hour instead of per project. 

Contracts ensure you have guaranteed hours, and your mileage is reimbursed weekly.

There are a few 'must haves' which you can see on the screen now. [INSERT RELEVANT OVERLAYS]

Feel free to get in touch if you'd like to learn more or simply follow our call to action link and apply today. [INSERT CTA LINK AND INSTRUCTIONS]

Thanks for watching!

Two person video job ad

Recruiter - Hi Everyone, I am here with [INSERT HIRING MANAGER] to talk about a new opportunity at [INSERT COMPANY NAME] but I thought I'd try something a bit different today and put [INSERT NAME] in the 'hot seat' so that future candidates can get to know you a little better since you would be their potential next boss!

(Allow your hiring manager to respond naturally to the following questions)

Recruiter -

  • Your favourite footy team? 
  • Tea, coffee or something else?
  • Star sign?
  • Favourite restaurant in Melbourne?
  • Best holiday destination you've been to or dream to visit?
  • A great night out includes sport or theatre?
  • Favourite musician, author or comedian?

Recruiter - Now that we have learnt a little bit more about you, can you talk to us about what you are looking for in this new opportunity for in [INSERT POSITION AND DEPARTMENT]?

(Hiring manager responds naturally)

Recruiter - And whats your vision for the team?

(Hiring manager responds naturally)

Recruiter - Wonderful. Now to wrap things up can you tell me, what are the three things you love most about [INSERT COMPANY]?

(Hiring manager responds naturally)

Recruiter - Thanks for today! If you are interested in applying for this position please get in touch or follow the links to our careers page! [INSERT CONTACT DETAILS AND CTA LINK]

Example videos


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