Explanation and strategy
Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service (Wyzowl, 2018).
Developing a video training strategy allows you to track viewer's interaction with the content. How long did they watch it for? Did they answer the questions in the video? Viewers can absorb more visual cues to develop a greater understanding of the items they are trying to learn.