--- title: Content Planning for Employee Videos description: "How to plan and execute video production: audience, location, script, call to action, editing, SEO and video publishing" --- [Skip to content](https://support.videomyjob.com/knowledge/content-planning-for-employee-videos#main-content) English Show submenu for translations - [VideoMy Website](https://videomy.co/) - [Podcast](https://podcast.videomyjob.com/) - [Newsletter](https://www.linkedin.com/newsletters/talking-talent-6965922764020998144/) - [Book a Demo](https://www.videomy.co/demo) Open main navigation Close main navigation - [VideoMy Website](https://videomy.co/) - [Podcast](https://podcast.videomyjob.com/) - [Newsletter](https://www.linkedin.com/newsletters/talking-talent-6965922764020998144/) - [Book a Demo](https://www.videomy.co/demo) - English Show submenu for translations - [Go to videomyjob.com](https://www.videomyjob.com/) [Go to videomyjob.com](https://www.videomyjob.com/) How can we help you? - There are no suggestions because the search field is empty. 1. 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[Planning](https://support.videomyjob.com/knowledge/creating-content?hsLang=en#planning) # Content Planning for Employee Videos ## How to Plan your Employee Generated Content with VMJ Having a clear content plan ensures your videos are relevant, consistent, and aligned with your talent and employer branding goals. With VideoMyJob, planning ahead means you can build effective campaigns, save time, and get better results #### **Step 1: Define Your Goals** Start by identifying what you want to achieve with your videos: - **Attracting Talent** – Showcase your culture, values, and people. - **Employee Engagement** – Share internal updates, recognition, or learning content. - **Employer Branding** – Build thought leadership and differentiate your company. --- #### **Step 2: Know Your Audience** Tailor your videos to the people you want to reach: - Candidates (active vs. passive) - Employees - Industry professionals Consider what motivates them, what content they consume, and where they consume it. --- #### **Step 3: Map Out Content Themes** Choose 3 - 4 themes that tie back to your goals. Examples include: - **Employee Stories** (career growth, day-in-the-life, diversity & inclusion) - **Hiring Campaigns** (role spotlights, team introductions) - **Culture Highlights** (events, values in action) - **Learning & Development** (tips, onboarding content) Depending on your chosen theme, here's how you can bring it to life; - **Diversity & Inclusion** - How does your company celebrate the diverse backgrounds, perspectives, and experiences of your team - **Career Pathways** - Can you share the story of your career journey — and what growth looks like at your company? - **Benefits & Perks** - What’s a benefit or perk that supports your life outside of work? - **Culture Moments** - What’s a moment, ritual or event that really captures your team culture? --- #### **Step 4: Create a Campaign in Platform** Use VideoMyJob’s campaign tools to: - Create a Campaign in the platform using your key theme and question/s - Assign your creators or send them link to record their employee video - Send reminders, add additional creators, or send the link out to more employee ambassadors --- #### **Pro Tips for VideoMyJob Users** - Use **[Join Links](https://support.videomyjob.com/knowledge/joinlinks?hsLang=en)** to quickly invite employees to contribute. - Leverage **Campaigns** to organise and track videos. - Repurpose **[one video into multiple assets](https://support.videomyjob.com/knowledge/one-video-many-assets-?hsLang=en)** (quote cards, blogs, social posts). - [Getting Started](https://support.videomyjob.com/knowledge/getting-started?hsLang=en#main-content) - [Key Articles](https://support.videomyjob.com/knowledge/getting-started?hsLang=en#key-articles) - [Creating Content](https://support.videomyjob.com/knowledge/creating-content?hsLang=en#main-content) - [Planning](https://support.videomyjob.com/knowledge/creating-content?hsLang=en#planning) - [Collecting](https://support.videomyjob.com/knowledge/creating-content?hsLang=en#collecting) - [Filming](https://support.videomyjob.com/knowledge/creating-content?hsLang=en#filming) - [Editing](https://support.videomyjob.com/knowledge/creating-content?hsLang=en#editing) - [Sharing](https://support.videomyjob.com/knowledge/creating-content?hsLang=en#sharing) - [Story Feed](https://support.videomyjob.com/knowledge/creating-content?hsLang=en#story-feed) - [Tracking](https://support.videomyjob.com/knowledge/creating-content?hsLang=en#tracking) - [Advanced Features](https://support.videomyjob.com/knowledge/advanced-features?hsLang=en#main-content) - [Team Dashboard Set Up](https://support.videomyjob.com/knowledge/advanced-features?hsLang=en#team-dashboard-set-up) - [Single Sign-On](https://support.videomyjob.com/knowledge/advanced-features?hsLang=en#single-sign-on) - [FAQs](https://support.videomyjob.com/knowledge/faqs?hsLang=en) - [Training & Implementation Resources](https://support.videomyjob.com/knowledge/training-implementation-resources?hsLang=en#main-content) - [Activities](https://support.videomyjob.com/knowledge/training-implementation-resources?hsLang=en#activities) - [Video Adoption Advice](https://support.videomyjob.com/knowledge/training-implementation-resources?hsLang=en#video-adoption-advice) - [Apps & Extensions](https://support.videomyjob.com/knowledge/apps-extensions?hsLang=en#main-content) - [Extensions](https://support.videomyjob.com/knowledge/apps-extensions?hsLang=en#extensions) - [VideoMyTalent (Beta)](https://support.videomyjob.com/knowledge/videomytalent-beta?hsLang=en) - [Troubleshooting](https://support.videomyjob.com/knowledge/troubleshooting?hsLang=en) - [VideoMy Website](https://videomy.co/) - [Podcast](https://podcast.videomyjob.com/) - [Newsletter](https://www.linkedin.com/newsletters/talking-talent-6965922764020998144/) - [Book a Demo](https://www.videomy.co/demo) [![VideoMyJob](https://support.videomyjob.com/hs-fs/hubfs/VideoMy-Logo_Large.jpg?width=709&height=227&name=VideoMy-Logo_Large.jpg "VideoMyJob")](http://videomyjob.com) videomyjob.com Help Center Copyright © 2026, VideoMy