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Content Planning for Employee Videos

How to Plan your Employee Generated Content with VMJ

Having a clear content plan ensures your videos are relevant, consistent, and aligned with your talent and employer branding goals. With VideoMyJob, planning ahead means you can build effective campaigns, save time, and get better results

Step 1: Define Your Goals

Start by identifying what you want to achieve with your videos:

  • Attracting Talent – Showcase your culture, values, and people.

  • Employee Engagement – Share internal updates, recognition, or learning content.

  • Employer Branding – Build thought leadership and differentiate your company.


Step 2: Know Your Audience

Tailor your videos to the people you want to reach:

  • Candidates (active vs. passive)

  • Employees

  • Industry professionals

Consider what motivates them, what content they consume, and where they consume it.


Step 3: Map Out Content Themes

Choose 3 - 4 themes that tie back to your goals. Examples include:

  • Employee Stories (career growth, day-in-the-life, diversity & inclusion)

  • Hiring Campaigns (role spotlights, team introductions)

  • Culture Highlights (events, values in action)

  • Learning & Development (tips, onboarding content)

Depending on your chosen theme, here's how you can bring it to life;

  • Diversity & Inclusion - How does your company celebrate the diverse backgrounds, perspectives, and experiences of your team

  • Career Pathways - Can you share the story of your career journey — and what growth looks like at your company?

  • Benefits & Perks - What’s a benefit or perk that supports your life outside of work?

  • Culture Moments - What’s a moment, ritual or event that really captures your team culture?


Step 4: Create a Campaign in Platform

Use VideoMyJob’s campaign tools to:

  • Create a Campaign in the platform using your key theme and question/s

  • Assign your creators or send them link to record their employee video

  • Send reminders, add additional creators, or send the link out to more employee ambassadors


Pro Tips for VideoMyJob Users