Tips to help your target audience find your video online
1. Optimize your video title
Provide a detailed and accurate video title, experiment with keywords such as job title, seniority, location and salary.
2. Optimize your video description
Add a full description for each of your videos, focus on your employer value proposition, along with information about compensation, responsibilities and growth opportunities. Add any hashtags that are directly relevant to the role, your employer brand or your industry.
You can do this in-app (during and post-publishing) or via the web dashboard once your video is in draft or published.
3. Add a call to action link / url
While your video is processing you will be prompted to ‘add a link/url’ this is your call to action (CTA), usually the webpage you want your audience to visit after watching your video.
You can do this in-app (during and post-publishing) or via the web dashboard once your video is in draft or published.