How to Optimise Your Video for Search (SEO)
Tips to help your target audience find your video online
1. Optimise Your Video Title
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Use a clear, accurate, and keyword-rich title.
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Experiment with terms such as job title, seniority, location, or salary to increase discoverability.
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Keep it concise but descriptive (aim for under 60 characters if publishing to YouTube or social channels).
2. Optimise Your Video Description
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Write a full description that highlights your employer value proposition and details such as responsibilities, compensation, and growth opportunities.
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Include keywords naturally—avoid keyword stuffing.
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Add relevant hashtags related to the role, your employer brand, or your industry.
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This can be done in-app (while publishing or afterwards) or via the web dashboard when your video is in draft or published.
3. Add a Call-to-Action (CTA) Link
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While your video is processing, you’ll be prompted to add a link/URL—this acts as your CTA.
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Link to the page you want viewers to visit after watching (e.g. a job ad, careers page, or company site).
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You can add or edit this in-app or in the web dashboard once the video is in draft or published