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How to Create a Q&A with Scripts Campaign

Finding employees willing to participate isn't usually the challenge. Finding the employees with the most engaging stories is. That's exactly why we built Q&A with AI Scripts.

Rather than asking employees to jump straight into filming, Q&A lets you collect written responses first. VideoMy's AI then analyses each response, identifies the strongest stories, and automatically generates a polished video script for every participant.

The result? Higher-quality employee stories, better video submissions, and far less time spent reviewing content that isn't quite right.

Why use Q&A with AI Scripts?

Q&A helps you:

  • Discover your strongest employee stories before filming begins
  • Qualify participants based on the quality of their responses
  • Automatically generate personalised AI video scripts
  • Reduce time spent reviewing unsuitable video submissions
  • Give employees confidence by providing a structured script before they record

Whether you're creating employer brand content, employee stories, culture campaigns or internal communications, Q&A helps ensure you're capturing the stories that matter most.

How to create a Q&A campaign

Step 1: Create a new request

From your dashboard:

  1. Click + Create
  2. Select Request Videos
  3. Choose Q&A with AI Scripts

Step 2: Choose a storytelling theme

VideoMy includes a range of guided storytelling themes to help you get started, including:

  • Careers with Us
  • Promoting Culture
  • Strong Communities
  • Interesting Jobs
  • Purpose at Work
  • Onboarding

Each theme includes a set of pre-built questions designed to uncover authentic employee stories.

Don't worry—every question is fully customisable. You can:

  • Edit existing questions
  • Remove questions
  • Add additional questions
  • Create your own theme completely from scratch

This gives you complete flexibility to tailor every campaign to your organisation.

Step 3: Set up your Q&A

Once you've selected your theme, you'll be taken to the Set Up Your Q&A page.

From here you can:

  • Add helpful links or supporting resources
  • Set a due date for responses
  • Review your questions
  • Edit, remove or add additional questions before launching your campaign

When you're happy with everything, create your Q&A campaign.

Step 4: Invite participants

Once your Q&A has been created, you can invite employees in two ways:

  • Invite recipients directly from VideoMy
  • Share a public link for employees to access themselves

Choose whichever option best suits your campaign.

The Employee Experience

When participants open the Q&A link, they'll:

  1. Enter their details
  2. Access the question form
  3. Answer each question at their own pace
  4. Submit their responses

To encourage richer storytelling, VideoMy provides guidance when responses are too short, prompting employees to add more detail before submitting.

This helps improve the quality of responses and gives the AI more information to work with.

AI analyses every response

Once responses are submitted, they automatically appear back in VideoMy.

Our AI then:

  • Reviews every answer
  • Provides a quality rating for each response
  • Identifies the strongest stories
  • Automatically generates a personalised video script for each participant

This allows you to quickly see which responses are likely to produce the most engaging employee videos.

Review and send filming requests

After reviewing the AI-generated ratings and scripts, simply choose the participants you'd like to move forward with.

VideoMy will then send them a filming request containing their personalised script, making the recording process simple and structured.

Because every participant already knows what they'll be saying, filming is faster, easier and produces more consistent results.

Access Completed Videos

Once participants have recorded and submitted their videos, all completed content can be found under the Videos tab, ready for editing, branding and publishing.

The Result

Q&A with AI Scripts helps you collect better employee stories before anyone starts recording.

Instead of hoping participants tell a great story on camera, you'll already know who has the strongest responses, provide them with an AI-generated script, and create authentic employee content with far less effort.