Team value proposition (TVP)

Script and video examples to help your company demonstrate their team values!

Explanation and strategy

A team value proposition is created when you uncover what’s unique about a specific small group experience within the context of the larger organization. It requires the employer brand or recruitment marketing leader to partner closely with a business leader in a division, team or location to uncover specific experiences that define team culture.

  • Why join your team? What makes your team tick? What personalities are in your team? Use video as an opportunity to appeal to the personality of whomever would be a good fit for your team.
  • What does your team do that makes the business better? The roles and experiences they bring to the table. 
  • What can your team do to create a better environment? Establishing a front facing strategy to show the business in the best light, employees may want to transfer to your team, so put your best foot forward.

Example script 

Video job ad 

Hi! I’m [INSERT NAME] and I have the distinct pleasure of leading the [INSERT TEAM] here at [INSERT COMPANY] in/across [INSERT LOCATION].

I am guessing that you are watching my video either on your laptop or on your mobile device which means you are an active member of the digital generation and will probably be excited by working with a team like ours.

I want to begin by describing the kind of candidate I am looking for. Ideally, you will have at least 5 years of experience doing a specific degree…. 

No, I am kidding! 

We are going to teach you everything you need to know about this [INDUSTRY/ROLE] because honestly, if you tried to go to school to learn everything about what we do today, by tomorrow it’s going to be obsolete.

So, what I need is someone who wants to be a student for the rest of their life. I am learning stuff about my job every single day and I’ve been doing this for literally 20 years. Yup, I’m that old! [INSERT PICTURE AND VIDEO OVERLAYS OF TEAM INTERACTION AND ENVIRONMENT]

So listen, if you would like to come and have a lot of fun, continue learning for your entire career and enjoy a lot of different paths for growth, then come and explore a job with [INSERT COMPANY] in our team!

To find out more about this opportunity, click the 'Apply Now' link! Or, feel free to call me. I'd be happy to share more insights about the team here and the projects that are coming up that we'd love you to lead and support!

Thanks for watching.

Example videos