If you've been wondering why authenticity matters so much with video, here's what we think you need to know:
1. Keeping up the facade of being someone you're not is exhausting; you're going to let it slip eventually on camera. And,
2. Once you do let the facade slip, you've broken that precious, unwritten bond of trust that you've been working so hard to build with your audience.
The real, authentic you with the real value you have for your audience. Explain things in your videos in the same way you'd explain them to your closest friends - plain and simple language and genuine care for who's watching.
Rather than building sales or marketshare or connections, simply aim to build trust and loyalty with your next video and the best person to do this is exactly who you are right now.