Native content is content posted directly to a social media network, instead of posting a link or sharing an embedded file hosted outside of the social media platform.
When it comes to native video, this means the video is uploaded to the platform in MP4 (or similar) file format.
This video explains how to post native video content to social channels such as Facebook and LinkedIn.
Posting natively to Facebook
If your VideoMyJob account is connected to your company Facebook page, when you publish your video to Facebook from the app it will share it 'natively', and the analytics will pull through to the VideoMyJob app.
Note: There are currently no other integrated apps that VideoMyJob allows you to post natively to.
Posting natively to LinkedIn, Instagram and Twitter
To post natively on LinkedIn, Instagram or Twitter you need to download the video from your VideoMyJob account and upload it, either direct to your chosen platform or via a social scheduling tool such as Buffer or Hootsuite. Once a video is downloaded from the app, video metrics will not pull through to the app analytics.
If a YouTube link is shared to LinkedIn or Twitter, the app will populate the analytics (video retention, views, watch time, reach, audience demographics).