Adding subtitles or 'captions' to a video is a common query we receive at VideoMyJob. There are a few reasons to add captions to your video:
- Deaf or hearing-impaired viewers
- Viewers on platforms that auto-play content muted
- Viewers watching with their device audio off
YouTube, LinkedIn, and facebook (among other video players) support Closed Captions which overlay at 'video player' level - you may find these marked with 'cc' as shown below:
Alternative video players or mobile video players may have it under a settings cog with an option 'Closed Captions' or 'Subtitles'
There are two ways to include captions or subtitles in your videos:
1. VideoMyJob Subtitle Editor
This feature will automatically transcribe your videos and provide you an interface to review and correct the transcription. This will generate Closed Captions for your video.
When you turn ON subtitles they will be automatically sent through to YouTube as Closed Captions that your viewers can use.
Watch the video below to learn how to use this feature:
Most social channels that support video allow you to upload a SRT file for Closed Captions. Once you have completed the above steps, you will be able to download the .srt file.
How to Download and Add Closed Captions -
LinkedIn / facebook
VideoMyJob's Subtitle editor (web dashboard) is currently in beta testing with a select group of customers. If you would like access to the beta test group please contact your Customer Success Manager.
Note on closed caption visibility:
- YouTube & LinkedIn - Don't allow you to force closed captions on viewers; there is no solution for this (there was one on YouTube, but it's been disabled) and they will only be visible if viewers have closed captions turned on.
- Facebook - People who watch your Page's video with sound turned off will automatically see captions. People who watch your video with sound turned on will need to turn on captions to see them.
- Solution: You could consider adding a quick caption at the start of your video asking viewers to turn on their closed captions.
Closed captions are our recommended method of adding subtitles to your videos and may meet your accessibility requirements (please check your local accessibility policies as they may vary.)
2. Overlay text encoded within the video file
This is when the video file has the captions 'baked' into the video footage and cannot be turned off. This is a time consuming method of including all text as caption overlays and we do not recommend this for the videos made on our platform.
This will commonly have a black or coloured backing and be in a larger font. For the accessibility users, it can conflict with their closed caption settings.
These videos have a major advantage of possibly engaging a passive user watching the video on mute, however platforms are becoming smarter and identifying users watching without sound and are initiating the closed captions.
'Video player closed captions' should work for all your current videos and if they aren't, you should check your settings.
If you speak and articulate clearly, the auto-captions are a fantastic way to engage users without sound.
If you're concerned they aren't enough to reach into silent video playing viewers minds, you will need to manually encode all the captions into the video file, which can be time consuming but may bring higher engagement for your content